Build Trust First. Subscribers (and Sales) Will Follow.
If you want people to open your emails, buy your products, and stick around, start here.
Hey there,
You’ve probably heard that “the money is in the list.”
That’s only half true.
The money is in the trust.
Without it, emails go unread. Offers fall flat. And people unsubscribe faster than you can say “limited time bonus.”
This week, we’re talking about how to build trust with your audience. Real trust. The kind that makes people actually want to hear from you, buy from you, and recommend you.
✅ 1. Send a Welcome Email That Feels Human
Ditch the generic “Thanks for subscribing.”
Instead, write like a person. Tell them what to expect, how often you’ll show up, and one fun thing about you.
✅ 2. Show Up When You Say You Will
If you say you email weekly, do that.
Consistency builds reliability, and that’s a trust booster.
✅ 3. Write Like You're Talking to One Person
Avoid stuffy corporate speak.
Imagine writing to one reader, like a friend who asked, “How do I start a side hustle at my age?”
✅ 4. Share Personal Stories (the Real Kind)
Be relatable. Share wins, failures, and what you learned.
People trust people, not perfection.
✅ 5. Offer Help Before You Ask for a Sale
Teach, guide, and give value up front.
It makes the offer feel natural, not like a cold pitch.
✅ 6. Use Social Proof
Got testimonials? Kind comments?
Share them. It helps new subscribers feel like they’re in good company.
✅ 7. Ask Questions and Encourage Replies
End your emails with a simple question. Invite responses.
Then — and this is key — actually reply when they write back.
✅ 8. Make Unsubscribing Easy
No tricks. No hiding the link.
Trust goes up when people know you’re not trying to trap them.
✅ 9. Be Honest About What You Sell
Be upfront about affiliate links or paid offers.
Transparency builds respect and keeps people coming back.
✅ 10. Say Thank You (Often)
People don’t have to open your email.
So when they do, and especially when they buy, thank them. Sincerely.
💡 Takeaway:
Trust is your list’s true currency.
It’s what turns subscribers into customers, and customers into raving fans.
✅ Call to Action:
Want these tips in a printable cheat sheet to keep near your desk?
👉 Message me for the “Week 6’s Trust-Building Cheat Sheet.”